3 Cardinal Rule of Cost-Effective Marketing |
#1) Never put your eggs in one basket.
Can you imagine trying to win a battle by first, only sending in the foot troops and when they are all wiped out, then send the tanks, and when they are all destroyed, then send the airplanes and when they are all destroyed...The battle will become the most expensive event in terms of lost lives and destroyed equipment and no results!
How about marketing?
No ONE marketing avenue will give you ALL the patients you need. If you cannot market in synergy, using at least 6-8 different avenues, you will never win.
But you ask, how do I have 6-8 different avenues without spending an arm and a leg on advertising?
See point #2 below:
#2) Don’t use only your own money to market.
You do not have unlimited budget for marketing. Well, let’s piggy-back onto other organizations who are already marketing to your public.
#3) Endorsements are cheaper and more credible than advertising!
Don’t waste your money in advertising. Your message is hardly noticed. Your patients are bombarded with 3000 advertising appeals a day!
With advertising, you cannot help but look and sound the same as your competitors.
Get other organizations, VIPs in the community, the media, other health care professionals etc to endorse you on a large scale instead!
Get them to toot the horn for you instead of you trying to toot your own horn.
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Why is the briefing FREE?
I am a big believer of sharing data that helps a business owner to succeed in his business.
When I can share a completely do-it-yourself methodology to attract a truckload of new patients without advertising, I get raving testimonials from business owners across the country and many business owners eventually end up hiring our company to perform the legwork.
Recently, I have even commissioned several organizations to engage in industry research on marketing trends that are affecting the overall income of a private practitioner.
The data is extensive and we have uncovered 5 dangerous trends in the health care industry that are costing doctors millions each year in income.
My company is underwriting the cost of bringing this data to health care professionals nation-wide. You will get it all in this exclusive 90 minutes “CEO Briefing”.
Who Should Attend?
- CEO’s (practice owners) who want to expand their business through more quality new patients.
- CEO’s (practice owners) who want to have a long-lasting effective marketing strategy – not shot-gun approaches.
Who Should Not Attend?
- Our experience has shown that doctors who prefer to stay with the status quo will not find this briefing useful.
- This briefing will not be suitable for a practice owner who is close to retirement and/or has no desire to increase his/her business income.
Registration
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This briefing will take 57 minutes. But please set aside an extra 30 minutes for Q and A.
Also featured in:
Success and Testimonials
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Dr KS DDS California Dr. Daniel C DDS Ohio Dr. Robert. A. DDS Michigan Dr. Stan S. MD Alabama Dr Dan P. MD Michigan |
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| Register for your exclusive 90 min Executive Briefing |
Questions? You can contact us at 800-625-2002.


